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Brand Strategy & Identity
Brand Strategy & Identity
Nexus Fintech Rebrand
Nexus required a brand identity that could bridge the gap between traditional banking security and modern fintech agility. We developed a comprehensive system including a new logo, typography, and a "digital-first" color palette.
Client
Nexus Digital Bank
Year
2023
Services
Brand IdentityUI/UX DesignStrategy
The Challenge
The existing brand felt "too startup" and lacked the gravitas needed to attract institutional investors while still appearing accessible to Gen-Z users.
Our Strategy
We utilized a structured grid system and a deep "Midnight Navy" paired with an "Electric Cyan" to balance stability with energy.
- Brand Identity
- UI/UX Design
- Strategy
